A Demographic Time Bomb Is About to Hit the Beef Industry
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![A Demographic Time Bomb Is About to Hit the Beef Industry](http://media.wired.com/photos/658390a6619e0cc6e8a038ba/master/pass/Beef-science-GettyImages-500479754.jpg)
A tiny proportion of Americans—particularly boomers—eat the majority of the nation’s beef. Can clever framing sway a younger generation?
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