2021 Top Global Brands Kerin & Hartley Marketing

As marketers, we know that brands influence consumer purchasing decisions. But really, what is a brand? Does a brand have a financial value? Does it drive growth? These are critical questions that drive the strategic marketing decisions of corporations around the world. In general, marketers define brand as the position that a company/product holds in…

Marketing: The Core: 9781260711455: Kerin, Roger, Hartley, Steven: Books

What are the most valuable global brands in 2021?

What are the most valuable global brands in 2021?

International Editions Kerin & Hartley Marketing

2023-24 Business Textbook List - Semester 1 (updated 08/31/2023) by Lakeland College Canada - Issuu

Courseware Designed To Keep Marketing Students Engaged

Ranked: The World's 100 Most Valuable Brands in 2021

Best Global Brands 2021: Tech firms increase dominance as major brand values rise on average +10% : Moodie Davitt Report

Visible Measures Kerin & Hartley Marketing

November, 2021