Community Decoded: LEGO's Brand Community Strategy
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Lego: How its marketing strategy made it the world's favorite toy
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Community Blog by TokyWoky
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How to leverage community based marketing strategies
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Lego - Wikipedia
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Brand Archetypes: What They Are and How They Can Help Your Business Grow - crowdspring Blog
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What Is Brand Management? Requirements, How It Works, and Example
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Community Decoded: LEGO's Brand Community Strategy
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