Kiki or Bouba: What Is the Shape of Your Taste?

There’s more to taste than just placing a dab of something on the tongue. Even the sound of the …

What is the Bouba/Kiki effect, and what does it mean for the evolution of language?

The cerebral bases of the bouba-kiki effect - ScienceDirect

Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners - ScienceDirect

The Bouba-Kiki Effect Synesthesia-Like Mappings

Bouba-Kiki effect: eating with your eyes - Amass. Cook.

A visual example on the Bouba-Kiki effect [38], where the right image

BBC NEWS, Science & Environment

The Bouba/Kiki Effect

Bitter sweet typography - by Sarah Hyndman

The Bouba-kiki effect on branding: how sound symbolism shapes design - 99designs

The cerebral bases of the bouba-kiki effect - ScienceDirect

When “Bouba” equals “Kiki”: Cultural commonalities and cultural differences in sound-shape correspondences

What is the 'Bouba-Kiki' phenomenon, and what does it reveal about human cognition? - Quora