Millennial Moms

NEW YORK—Mothers have long made the majority of the buying decisions for their households. They currently hold 85 percent of purchasing power for their families… and it’s a lot of power. Parents currently spend $1 trillion each year on their offspring, not including college costs, and that figure is slated to grow in the coming years.

Values and Purchasing Priorities of Millennial Moms

4 REASONS WHY YOU SHOULDN'T FORGET ABOUT THE MILLENNIAL MOMS

Millennial Moms [Infographic] - Visualistan

Marketing To Millennial Moms & Shopping Behavior

Why Being A Millennial Mom Feels So Different From Our Mothers

Why Millennial Moms' Process for Getting Babies to Sleep Is So

What Millennial Moms Need: A Look at Maternal Mental Health

Baby Products Recommendations List for the Millennial Mom - Tales

Millennials first in single-mother households - Bizwomen

Survey: Surprising Results on Millennial Moms and Faith