Kevin Durant: 'Sometimes we want some stuff to be sacred, but

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When Durant is asked if this increased publicity is a blessing and a curse, since turning the NBA into a soap opera at least brings new fans to the league, he says: “It’s just a curse, I think. In my opinion, it’s always good to stay private.

Los Angeles Laker Girls cheerleaders perform during the game against the Memphis Grizzlies at the Staples Center.

Kevin Durant: 'Sometimes we want some stuff to be sacred, but there's nothing sacred nowadays

Los Angeles Laker Girls cheerleaders perform during the game against the Memphis Grizzlies at the Staples Center.

NBA great Dirk Nowitzki before the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse.

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NBA: Indiana Pacers at Brooklyn Nets

Denver Nuggets guard Kentavious Caldwell-Pope (5) passes the ball to center Nikola Jokic (15) as Minnesota Timberwolves center Karl-Anthony Towns (32) and guard Mike Conley (10) defend in the first quarter during