WEVJ, Free Full-Text

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Innovation has always been the driving force behind social progress. Enterprises will adopt different types of technological innovations according to their goals, resources, and market strategies. The industry generally pays attention to the development and application of electric vehicle technology innovation, but a single method may not be able to fully explain the innovation of electric vehicle technology. Furthermore, the results of technological innovation must be presented in terms of market benefits. Otherwise, insufficient cash flow will lead to innovation interruption. Therefore, this study uses the innovation matrix proposed by Rothaermel to classify the matrix formed by the market and technology. This study collects 43 periodicals and special publications published in 2010–2022 and 40 related electric vehicle literature that can be downloaded, summarizes the literature content according to the innovation matrix using literature bibliometric perspective and analysis, and obtains (1) most of the innovative technologies of electric vehicles originated from the extension of previous technologies and (2) batteries and power supplements that are the key items of electric vehicles. The proportion of radical technological innovation is relatively high, and they are also the main factors of market sales. Theoretically, this study can provide a basis for studying the combination of Rothaermel’s “innovation matrix” and Ansoff’s “expansion matrix”. In practice, this is the first time the electric vehicle industry is taken as an example, combining the two models, aiming at technology/production/market/performance for electric vehicle industry managers, the technological innovation direction, and the formulation of market strategy operations and advanced deployment.