What is middle grey and why does it even matter?

Middle grey is a term we often hear mentioned when it comes to exposure for both photography and video. But exactly what “middle grey” means

Chapters — The Gray Matters Collective

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What is it about middle gray? – David Helfer Wells

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What is it about middle gray? – David Helfer Wells

Albert Einstein's Brain: 12 Facts About Gray Matter Of Scientific Genius (PHOTOS)

What is Content Authenticity in photos, and why does it matter?

How to determine 'middle grey' in image processing? - darktable

black and white - Why is 18% grey considered to be in the middle for photography? - Photography Stack Exchange

No Matter How Chaotic It is Wildflowers Will Still Spring up in the Middle of Nowhere SVG, Spring SVG, Poppies SVG, Spring Design, Spring

A Healthy Diet Shown To Increase Brain Volume and Decrease Dementia in Middle Age - Weisz Concierge