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Bra fitting : why are companies still 'adding 4'?

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Bra fitting : why are companies still 'adding 4'?

The bafflingly prevalent +4 method of fitting bras (of deducing back size by measuring the underbust and adding four or five inches) is a relic from the very beginnings of the modern bra. The old, stiff materials used simply didn't have enough flex for details like breathing, and the 'right fit' came from underbusts four…

Lingerie fitting service

Lingerie fitting service

Bra Fitting Formulas: Is the “War on Plus Four” the Answer?

Bra Fitting Formulas: Is the “War on Plus Four” the Answer?

So, I got fitted. The “professional bra fitter” told me that I was a 36C,  but the cups were small, and the band was way big. I measured my band size  as

So, I got fitted. The “professional bra fitter” told me that I was a 36C, but the cups were small, and the band was way big. I measured my band size as

How many inches does one lose when going down one band size on a bra? -  Quora

How many inches does one lose when going down one band size on a bra? - Quora

What is my bra size if my band is 30 and my bust is 36? - Quora

What is my bra size if my band is 30 and my bust is 36? - Quora

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22 best bras for lift and support, according to experts

Best Bras for Small Breasts of 2024

Best Bras for Small Breasts of 2024

Juni 2011 - drüber und drunter - ein BHlog

Juni 2011 - drüber und drunter - ein BHlog

So, I got fitted. The “professional bra fitter” told me that I was a 36C,  but the cups were small, and the band was way big. I measured my band size  as

So, I got fitted. The “professional bra fitter” told me that I was a 36C, but the cups were small, and the band was way big. I measured my band size as