The Positive Case for Negative Campaigning, Mattes, Redlawsk
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Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive treatment of negative campaigning to date, The Positive Case for Negative Campaigning uses models, surveys, and experiments to show that much of the seeming dislike of negative campaigning can be explained by the way survey questions have been worded. By failing to distinguish between baseless and credible attacks, surveys fail to capture differences in voters’ receptivity. Voters’ responses, the authors argue, vary greatly and can be better explained by the content and believability of the ads than by whether the ads are negative. Mattes and Redlawsk continue on to establish how voters make use of negative information and why it is necessary. Many voters are politically naïve and unlikely to make inferences about candidates’ positions or traits, so the ability of candidates to go on the attack and focus explicitly on information that would not otherwise be available is crucial to voter education.
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The Positive Case for Negative Campaigning, Mattes, Redlawsk
![Going on the offensive: Negative messaging in British general elections - ScienceDirect](https://ars.els-cdn.com/content/image/1-s2.0-S0261379423000227-gr4.jpg)
Going on the offensive: Negative messaging in British general elections - ScienceDirect
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Negative campaigning - Wikipedia
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Negative campaigning and its consequences: a review and a look ahead
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Going Micro to Go Negative? Amsterdam University Press Journals Online
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The Positive Case for Negative Campaigning
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Going Negative, Worldwide: Towards a General Understanding of Determinants and Targets of Negative Campaigning, Government and Opposition
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Going Negative, Worldwide: Towards a General Understanding of Determinants and Targets of Negative Campaigning, Government and Opposition
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PDF) Political Attacks in 280 Characters or Less: A New Tool for the Automated Classification of Campaign Negativity on Social Media
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Vote as you Think: Determinants of Consistent Decision Making in Direct Democracy - Lanz - 2015 - Swiss Political Science Review - Wiley Online Library
Highlight, take notes, and search in the book
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The Positive Case for Negative Campaigning
![Going on the offensive: Negative messaging in British general elections - ScienceDirect](https://ars.els-cdn.com/content/image/1-s2.0-S0261379423000227-gr3.jpg)
Going on the offensive: Negative messaging in British general elections - ScienceDirect
![When to Attack: The Trajectory of Congressional Campaign Negativity - Hans J. G. Hassell, Kelly R. Oeltjenbruns, 2016](https://journals.sagepub.com/cms/10.1177/1532673X15589613/asset/images/large/10.1177_1532673x15589613-fig5.jpeg)
When to Attack: The Trajectory of Congressional Campaign Negativity - Hans J. G. Hassell, Kelly R. Oeltjenbruns, 2016
History and Role of the Iowa Caucuses
![PDF) Do Voters Perceive Negative Campaigns as Informative Campaigns?](https://i1.rgstatic.net/publication/251809200_Do_Voters_Perceive_Negative_Campaigns_as_Informative_Campaigns/links/0c96052d3f744e4904000000/largepreview.png)
PDF) Do Voters Perceive Negative Campaigns as Informative Campaigns?